Internet Marketing 5 + Things You Need To Start With

Internet Marketing has come a little ways over the past few years.  Twitter to .ning to SEO is whitehat, balckhat or greyhat can I write a blog and post to other sites, the questions are endless. The first question you want to ask about internet marketing is what is the goal?  It sounds simple but lets go through a few items:

1. Do you want to collect names and emails?
2. Do you want solid leads with more information – name, email and phone number
3. Is it to make a sales?
4. Sign up for a monthly newsletter

So you have a goal.  You want a lead and a hot one!

Now what are you going to do?  There are a few more questions to ask?

Keywords Why Choosing The Right One Is Important

1. What is the keyword you are going to target (and we will stay with one for now).
2. This keyword will be used for almost all your online efforts so it is important to pick the right one.

• How does one pick the right keyword a quick run down

1. Does the keyword have high traffic
2. Does the keyword have low competition
3. Does the keyword have commerciality (are these people buyers or are they just window shopping)
4. What type of keyword is this (is it highly targeted or a general term)

This is a large topic and we will be discussion it further.  Keywords will be used in your on site webpage content, title tags, etc.  They will be used in your off site link building efforts and your Internet marketing efforts.

PPC For Internet Marketing

Are you going to run a PPC campaign?  Is this keyword expensive and not profitable?  Maybe you can find another keyword that will bring as many buyers but at a better cost.

Internet Marketing Tracking

You need to track your Internet marketing efforts.  Facebook might be a great place for say a bachelor party business but may not be the place for say a bunion website.  (ok these are extremes but I am trying to make a point).  We all have limited resources.  If have say 5 hours for Facebook, Twitter and a blog and you find from tracking that 90% of paying customers are coming from Twitter and you are only putting in 1/2 hour on Twitter you may want to reallocate resources.  Tracking is a more accurate and unbiased approach to finding out this information.

Link Building

Link building is a very important aspect in getting rankings.  You need to be realistic in your efforts.  Going for the term mortgage when you are a small company in Iowa may not be the best utilization of your efforts or money.  There is ppc for this (costly) but the cost associated with a term like mortgage (a general and broad term) in SEO is very, very expensive.  You can use different sets of keywords for different operations but if you are going for organic it is best to stick to the one (or few) and see the consistent results.

Tags: Internet Marketing, keywords