Internet Marketing Tools
Internet tools can help get the job done efficiently and cost effectively. I am going to be going over many tools that you can use in future posts, showing the plus and minus to each tool.
There are free tools and tools that cost money. Free is great but if you need to automate daily tasks that requires hours of manual labor chances are you will not find a free tool. There could be a great low cost alternative though.
Some tools require a huge learning curve and are not very intuitive at first. They are just massive software programs with a large cost of both time and money. I will usually give low cost alternatives to these if you are just looking for a few features. I think Photoshop is a great example. I use it for my photography extensively but for putting a little banner ad together there are much more cost effect and easy to use tools.
Now on to the disclaimer with tools. As with all things you can spend too much time looking and analyzing and you really need to just get out there and do it. We can over analyze something, I cannot do design. I love design but really everything I put together looks terrible. I will spend countless hours trying. Is this a good utilization of my time? No, find something that gets the job done and start making sales. This is what it is all about. If you are looking to grow a mailing list, get leads, make sales or just inform (and have advertisements) you need to see were you are sinking your time and make sure it is in the right place. There is no tool for this. (I will be making one though ☺ ).
There are many ways to do something and different tools will highlight different approaches.
Some of the things we will be looking at in a tool is
Cost – out of pocket expense
Value – does it do what it says it will do and is there value to it
Ease of use – do I have to sit in hours of training and is that training worth my time and expense
ROI – return on investment this will be harder because people have different goals
How to use the tool – a video tutorial on at least the basics of how to use a software.
A couple more ideas to keep in mind. 1 you don’t have to do everything outsource part of the job maybe a good idea. Here are a couple of scenarios.
If you have one product maybe paying someone who does keyword research for SEO and a SEM instead of learning the fine arts of keyword research is a good starting point. Keywords are what will drive your entire online marketing efforts so it is an important step. For those who will pay someone but knows there are 1000s of keywords in your niche say, car dealer, then you may want to invest in some keyword tools and continue to learn while you use the keywords you currently have identified for your SEO, SEM and internet marketing efforts.
Hi there! I found your blog via Google while searching about SEO.And your post looks very interesting and informative to me.
Hi there! I found your blog via Google while searching about SEO.And your post looks very interesting and informative to me.
The RSS feed fails with the internet browser (google chrome) how do i deal with it?
One internet marketing tool you need is a domain name. A domain name is your website address and you should register your own domain (instead of allowing your web designer to do it) so that you have complete control and ownership of that name. Don’t think just because someone builds you a website, the website address name is yours – it’s not! The fact is whoever registers the name, has control of it – their name is on the registrars list. Don’t allow anyone to have control over your website address, because if the relationship between you and them turns sour, then you risk the chance of them uploading another website (not related to your business) to that domain.